Official Comfort Partner
We are delighted to announce that DUX has been chosen as the official comfort partner for SAS Airlines. This marks a genuine collaboration aimed at creating the ultimate experience, extending from the SAS Business lounges, throughout your journey onboard, and all the way to your destination.
About SAS
SAS was founded in 1946 by a merger of three prominent airlines: Danish Air Lines, Norwegian Air Lines, and Swedish Intercontinental Airlines. While the former two were the flag carriers of their nations, Swedish Intercontinental was privately held by the prominent Wallenberg family.
Initially focusing on international routes spanning the three Scandinavian countries, SAS quickly established a broad network and passenger base. The airline marked a significant milestone on September 17th, 1946, with its inaugural transatlantic flight from Stockholm to New York, signalling the commencement of its enduring legacy in long-haul travel from the region.
In September 1981, SAS introduced Business Class, characterized by meticulous attention to detail—a commitment that persists to this day. Presently, SAS enhances the onboard experience by providing comfort packs and collaborating with renowned brands like DUX. This collaboration extends to the SAS Gold Business Lounges located in Arlanda Stockholm, Oslo, and Copenhagen, where travellers can immerse themselves in DUX's handcrafted furniture products and enjoy two sleep rooms at Copenhagen's lounge.
About DUX
The culmination of nearly nine decades of rigorous research and testing, DUX High-Performance Sleep Systems stand as a testament to unparalleled comfort and innovation. Since venturing into furniture production in the 1930's, DUX has seamlessly integrated the renowned DUX Spring into its pieces, meticulously considering ergonomic principles to ensure optimal comfort for users.
Over four generations, the Ljung family has remained steadfast in their commitment to crafting the most comfortable and technologically advanced beds available. Rooted in Swedish heritage, DUX embodies the highest standards of quality and a rich tradition of excellence. From the outset, our mission has been to enhance comfort, performance, and longevity, resulting in a legacy of proven technological prowess. With a history of success, DUX continues to lead the way in sleep innovation.